The session aimed to give students an understanding of the growing field of digital marketing and its relevance in the media industry. Mr. Roopesh Kumar explained the basic concepts of digital marketing, the role of social media platforms, content creation strategies, and the importance of search engine optimization (SEO). He highlighted how digital tools are reshaping communication, advertising, and journalism in the present day.
The resource person also shared practical insights and examples of how digital marketing is applied across different industries, with special reference to journalism and mass communication. Students were encouraged to develop digital skills, understand audience behavior, and explore opportunities in this expanding career field.
The session was highly interactive, with students asking questions and sharing their thoughts on the impact of digital platforms on news and media. It proved to be an enriching learning experience, enhancing their knowledge of digital trends and professional applications.
